CASE STUDY

CASE STUDY – BATA

Putting together a comprehensive plan

The plan included Parent Brand, Individual Brands, and regional preferences that differed from store to store some times

Hence, a comprehensive campaign that ran in above the line as well as below the line media

From Print and TV to Radio, Outdoor, Digital as well as local and in-store advertising and promotions

Agency's contribution

Shepherded India’s iconic footwear brand for over four years

The challenge was enormous – over 15 brands and counting, 1400 plus stores across India and growing

Thus, it wasn’t just about Brand Bata – it was also about Hush Puppies, Ambassador, North Star, Power, Marie Claire, Power etc

Launched Bata on-line store

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Developed Footin (Second store brand)

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The Award

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CASE STUDY – MICROMAX

2010: A new handset brand was launched

The intent: Respond to the consumers’ demand for a feature- packed phone at affordable prices

Hence, a campaign that attempted to communicate: “All the Features you want. At your price.”

Initial Ads

Micromax

Launched the brand on a small scale in 2010 – today, it sells a million handsets a month, and the company turnover is 368 million USD

Positioned the brand as the handset that delivers “All the Features you want. At your price.”

Roped in Akshay Kumar as Brand Ambassador

Created India’s no. 2 handset brand

The Brand grew, allowing us to rope in Akshay Kumar and Twinkle Khanna as Brand Ambassadors

Crossed the ten million handsets mark faster than we could imagine

CASE STUDY – WESTINGHOUSE

US based appliances company

Launched in India by Promodome – 2012

Launch campaign created by Promodome is now the template for launch in other countries

 

Launch Campaign

Acknowledging the changing Indian consumer, the launch campaign didn’t follow the usual pitch from foreign brands:
“XYZ from US, now in India!”
Thus, a one-ad teaser campaign – marrying a prominent American Symbol with an Indian one

Result

In just over a year, the brand has penetrated various markets and commands a sizeable presence in North India.